Key Points in Choosing a WordPress Theme

If you have a new WordPress site, you may be both overwhelmed and excited to choose your WordPress theme. The options are vast and it would seem like there are too many good choices that it’s hard to choose one for your site. Let’s make the task easier for you with these key points that you can consider when choosing a WordPress theme.

Less is More

You may easily be attracted to themes that have flashy animations, complex layouts, and exciting colors. There may be times that you are going to need those features for your theme. However, for many cases, those are not really necessary. Always think about the rule that less is more.

You also want to make sure that the theme functions well and it will make it easier for your visitor to navigate your site. Complicated themes may confuse your visitors and they may just visit another site because they can’t figure out how to go to the different website pages.

When looking for a WordPress theme, think about your business goal and what you want to emphasize. You don’t want your visitors to be distracted or annoyed by the complexity of the theme. Always think about simplicity and usability first before considering any additional features.


When a theme is responsive, it means it can adjust its layout depending on the kind of device that the reader is using. Many people nowadays access websites through their mobile devices such as laptops, tablets, and smartphones. Your theme should be able to adjust to these screen sizes accordingly.

Also, Google prefers to rank mobile-friendly sites better in the search engine results page. So, if you want to get better ranking, make sure that your website is responsive. You will get more traffic that way and you will rank better in the Google results pages.


Visitors use different browsers to surf the web. You should check if the WordPress theme you have chosen is compatible with all of the major browsers and not just with one. It may look great in one browser but may appear broken in others. This is something that you should check out.

Many developers of WordPress themes have already tested their themes through testing tools for browser compatibility. Most of them will mention this so that you are aware that the theme is compatible with many browsers.

If the developers have not mentioned anything about compatibility, do check the theme in Safari, Internet Explorer, Firefox, and Google Chrome to be sure that everything will look well regardless of the browser.


The WordPress theme that you choose is a factor in the site’s overall SEO-friendliness. There are times that a theme that looks great may have HTML that has been coded poorly. You have to be careful with this because it can affect the performance of your site with the search engines.

If you are a beginner, you may find it difficult to analyze the source code of the WordPress theme on your own. But don’t worry, many developers of premium WordPress themes will actually tell you if they have optimized their themes for SEO. Alternatively, good WordPress theme reviews will keep you on the right track.


Creating a Stronger Online Presence with Social Media

Social media is a fast-growing platform for marketing that any kind of business should take advantage of. Failing to do so would mean that the company will be missing out on a lot of business opportunities.

Almost everyone has a social media account these days. Different brands can easily connect with their clientele through social media platforms and vice-versa. It is much easier for the customers to follow and be updated with the latest products from their favorite brands.

Cultivating Your Company’s Social Media Presence

If you are a business owner who have not yet created a social media page for your company, you should definitely think about it. Being present in such platforms has so many benefits. There’s no reason for businesses not to engage in social media. There’s little to no cost to worry about.

Generating more business becomes easier plus you get to connect with your clientele, allowing you to know what they’re looking for in a brand so you can serve them better. Social media makes online marketing so much easier. And here’s how you can create an even stronger online presence through social media.

Investing in Social Media Ads

For many, social media ads may be new. For example, Facebook Ads is only about more than a decade old. But with that short period, it was able to rake in around $9B in revenues. This shows you that it is going strong as a marketing strategy and will continue to do so for a long time.

When you invest in social media ads, you are actually saving more money in the long run because the ads costs much less compared to more traditional methods of advertising such as radio, TV, and print.

With social media ads, not only is it more affordable, it is even more effective compared to other methods because of the engagement that you can get with the target audience. It is a very interactive space. You can easily monitor if your strategies are doing well based on the response of your audience.

Boosting Brand Awareness

Social media has proven itself to be a powerful and effective tool in boosting your brand awareness. There are still businesses today that just dismiss this strategy in building up their brand. This is certainly a wrong move because companies that invest in social media get to create a stronger presence and therefore, a better and wider reach when it comes to brand awareness.

Effectively build brand awareness using great visuals and informative and interesting content. Give your audience something valuable and useful. They will appreciate it and would love to know more about what your brand is offering. Apart from that, actively engage your audience. Encourage them to comment or reach out to you. This way, you can create conversations with your followers. Doing so will allow you to get to know your target market better. The same goes with your clientele. By doing these steps consistently, you will eventually create a stronger online presence through social media.


Advantages of Digital Marketing for Small Businesses

If you have a small business or just starting out with your company, you may have put marketing on hold because of the costs that it entails. However, marketing doesn’t have to be so expensive. In today’s digital world, business have more chances to expand and cultivate growth through digital marketing. If you are new to this idea, then this post is definitely for you. Here are some of the reasons why you should try out digital marketing for your business.

Effective Marketing Strategy

With digital marketing, reaching and engaging your clients anywhere in the globe is now much easier. So many activities are happening online and your business should not only focus on the traditional forms of marketing, which of course have proven their effectiveness as well, but also with emerging forms such as digital marketing.

For the marketing strategy online to be effective, you should know the most appropriate strategies for your type of business and then implement them in ways that will increase your brand’s reach as well as the conversions and sales. You can’t go wrong with this formula in digital marketing.

Cost-Effective Marketing Method

If you compare digital marketing with the more traditional forms, you can easily see that online marketing is more affordable. Especially if you are just starting out with your business, you may not be able to invest so much in the traditional forms of marketing such as TV, radio, and print ads. Therefore, digital marketing is the way to go.

Of course, this is not just for small businesses. Big companies are also into this marketing method. New entrepreneurs should learn from big and established businesses that engage in digital marketing and see how they are utilizing this strategy to gain more business opportunities.

Reaching the Target Audience

Placing an ad on a billboard or in a newspaper or magazine is great but you are not really sure if your target audience is seeing the message. Apart from that, this technique is expensive. With digital marketing, you can make use of the method’s targeting capabilities to ensure that the right audience get to view your contents.

With digital marketing, you can employ social media ads, pay-per-click, and other strategies to target the audience who will most likely have an interest in the products or services that your company is offering.

As you improve your targeting strategies, you can use your marketing resources and budget more efficiently. You don’t have to worry anymore about investing too much on marketing methods that may not be able to reach the intended audience.

Connecting to Mobile Users

A huge number of online users access the web through their mobile devices, be it phone, laptop, or tablet. You should take advantage of this by investing in digital marketing. Many of these mobile users start their buying journey through their devices, looking for products and services conveniently through them.

If you have built a strong online presence through digital marketing, your target audience will be able to find you more easily. The aim is to let them know that your business exists and that you are ready to provide them with excellent products and services.


Benefits of Having a Blog for Your Business

If you have been thinking about the next strategies that you should employ to improve your business opportunities, you may not have immediately thought about starting a blog. But don’t you know that blogging is an effective and powerful tool in promoting your business online? Here are some of the best reasons why you should start a business blog today.

Targeting Potential Customers

With business blogs, they are not as direct as advertising. By that, it means that you still promote your products and services but in a way that is more passive and not really hard selling. In your blog, you can discuss about your industry, what services and products that your company provides, and even tips and other valuable information that your audience will appreciate.

For example, if you have a landscaping business, you can share about DIY steps on how to improve a garden or how to turn a small space into a serene and relaxing spot using the right plants. Useful information such as this also builds up your reputation as an expert in your field. These are things that you can share with your audience. They will love the fact that you are generous when it comes to giving useful information and that will make them interested in what you have to offer.

Developing a Community

Of all the great benefits that your business can get from having a regular blog is opening up communication lines as well as sharing and collaboration. You can easily achieve this through the comments section of your blog posts. Do your best to facilitate an active area in your comments section by regularly checking on the comments of your readers and also responding to them.

When you do this, you can create a strong community of people who have common interests. You will also know if your posts are valuable and effective in engaging your audience. Apart from that, you can also learn a lot about the people that your blog attracts. This will help you in improving the services and products that you provide so that you will entice more customers.

Creating Connections

The blog is your creative space. Don’t go for that boring stuff where you just talk about the business or the company all the time. Make it interesting. Put yourself in your readers’ shoes. Ask yourself “is this something fun to read?” Always try to assess if what you’re putting in your blog is enticing for your audience.

Don’t be afraid to put in some of your personality and humor in your business blog. This actually makes your brand more relatable to your target audience. They will also feel more at ease and more comfortable with your brand. This makes them want to engage with your company more. And this is the kind of engagement and interaction that you want to get from your clientele.

Your target audience will be able to see the individuality and the charming characteristics of your brand through your business blog. It is your chance to be creative and give something to your readers that they will appreciate. If you do this consistently, you are sure to get more business opportunities in the long run.


Why Businesses Should Employ SEO

Many misunderstand and misinterpret what SEO is. Some would immediately assume that it’s a complicated marketing strategy that cannot really provide solid results. With that, they are wrong on many levels. And by not making use of SEO for their business, they are missing out on a lot of opportunities. Since you are reading this, you must be interested in what SEO can do for your business. Here are some of the advantages that you will get from it.

Branding and Visibility

When people go online and search the web for your services and products, of course you would want to be as visible as possible. You would want to rank high in the search engine results page. For this to be possible, you have to a well-optimized website. That’s why SEO is essential.

If you can consistently appear on the results pages, you will also be able to establish your brand’s credibility. When people can see that you are consistent in the results pages when they search for different keywords relating to what your business is about, they will trust your brand more and would consider doing business with your company.


When users search for certain terms, they look at the sites that consistently make it to the top of the results page or even those that are on page one. In the consumers’ minds, how you rank is a reflection of your site’s credibility.

People assume that if Google thinks that your business is worth being on the top of the results, then it is something worth looking into. The higher your site’s search ranking is, the credible you are in the eyes of the users searching the web. This is something you would want to achieve.

More Traffic to Your Site

With the right employment of SEO for your site, you can get more traffic. You have to find a way to make it easier for people to find your site. And this is where SEO is helpful and very advantageous for your business.

However, it is not enough that you get them to your site. You also have to make sure that they stay in your site and look at the products and services that your company offers. This is where you will truly get an increase in your sales.

Effective Advertising

Compared to all of the methods of traditional advertising, SEO has more gains for the efforts that you put into it. This is because this particular type of advertising with SEO is what we would call as an inbound marketing strategy. What this means is that you show up in the results page when people are looking for the products or services that your business is offering.

This way, unlike TV ads, you won’t be interrupting their favorite show. You don’t even have to hard sell your products or services to them. If you look at it, with SEO, you have already won the potential customers. You just have to be convincing enough that you are the best company that can provide the product or service that they are looking for.