Key Points in Choosing a WordPress Theme

If you have a new WordPress site, you may be both overwhelmed and excited to choose your WordPress theme. The options are vast and it would seem like there are too many good choices that it’s hard to choose one for your site. Let’s make the task easier for you with these key points that you can consider when choosing a WordPress theme.

Less is More

You may easily be attracted to themes that have flashy animations, complex layouts, and exciting colors. There may be times that you are going to need those features for your theme. However, for many cases, those are not really necessary. Always think about the rule that less is more.

You also want to make sure that the theme functions well and it will make it easier for your visitor to navigate your site. Complicated themes may confuse your visitors and they may just visit another site because they can’t figure out how to go to the different website pages.

When looking for a WordPress theme, think about your business goal and what you want to emphasize. You don’t want your visitors to be distracted or annoyed by the complexity of the theme. Always think about simplicity and usability first before considering any additional features.

Responsiveness

When a theme is responsive, it means it can adjust its layout depending on the kind of device that the reader is using. Many people nowadays access websites through their mobile devices such as laptops, tablets, and smartphones. Your theme should be able to adjust to these screen sizes accordingly.

Also, Google prefers to rank mobile-friendly sites better in the search engine results page. So, if you want to get better ranking, make sure that your website is responsive. You will get more traffic that way and you will rank better in the Google results pages.

Compatibility

Visitors use different browsers to surf the web. You should check if the WordPress theme you have chosen is compatible with all of the major browsers and not just with one. It may look great in one browser but may appear broken in others. This is something that you should check out.

Many developers of WordPress themes have already tested their themes through testing tools for browser compatibility. Most of them will mention this so that you are aware that the theme is compatible with many browsers.

If the developers have not mentioned anything about compatibility, do check the theme in Safari, Internet Explorer, Firefox, and Google Chrome to be sure that everything will look well regardless of the browser.

SEO-Friendly

The WordPress theme that you choose is a factor in the site’s overall SEO-friendliness. There are times that a theme that looks great may have HTML that has been coded poorly. You have to be careful with this because it can affect the performance of your site with the search engines.

If you are a beginner, you may find it difficult to analyze the source code of the WordPress theme on your own. But don’t worry, many developers of premium WordPress themes will actually tell you if they have optimized their themes for SEO. Alternatively, good WordPress theme reviews will keep you on the right track.

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Why Businesses Should Employ SEO

Many misunderstand and misinterpret what SEO is. Some would immediately assume that it’s a complicated marketing strategy that cannot really provide solid results. With that, they are wrong on many levels. And by not making use of SEO for their business, they are missing out on a lot of opportunities. Since you are reading this, you must be interested in what SEO can do for your business. Here are some of the advantages that you will get from it.

Branding and Visibility

When people go online and search the web for your services and products, of course you would want to be as visible as possible. You would want to rank high in the search engine results page. For this to be possible, you have to a well-optimized website. That’s why SEO is essential.

If you can consistently appear on the results pages, you will also be able to establish your brand’s credibility. When people can see that you are consistent in the results pages when they search for different keywords relating to what your business is about, they will trust your brand more and would consider doing business with your company.

Credibility

When users search for certain terms, they look at the sites that consistently make it to the top of the results page or even those that are on page one. In the consumers’ minds, how you rank is a reflection of your site’s credibility.

People assume that if Google thinks that your business is worth being on the top of the results, then it is something worth looking into. The higher your site’s search ranking is, the credible you are in the eyes of the users searching the web. This is something you would want to achieve.

More Traffic to Your Site

With the right employment of SEO for your site, you can get more traffic. You have to find a way to make it easier for people to find your site. And this is where SEO is helpful and very advantageous for your business.

However, it is not enough that you get them to your site. You also have to make sure that they stay in your site and look at the products and services that your company offers. This is where you will truly get an increase in your sales.

Effective Advertising

Compared to all of the methods of traditional advertising, SEO has more gains for the efforts that you put into it. This is because this particular type of advertising with SEO is what we would call as an inbound marketing strategy. What this means is that you show up in the results page when people are looking for the products or services that your business is offering.

This way, unlike TV ads, you won’t be interrupting their favorite show. You don’t even have to hard sell your products or services to them. If you look at it, with SEO, you have already won the potential customers. You just have to be convincing enough that you are the best company that can provide the product or service that they are looking for.

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