Key Points in Choosing a WordPress Theme

If you have a new WordPress site, you may be both overwhelmed and excited to choose your WordPress theme. The options are vast and it would seem like there are too many good choices that it’s hard to choose one for your site. Let’s make the task easier for you with these key points that you can consider when choosing a WordPress theme.

Less is More

You may easily be attracted to themes that have flashy animations, complex layouts, and exciting colors. There may be times that you are going to need those features for your theme. However, for many cases, those are not really necessary. Always think about the rule that less is more.

You also want to make sure that the theme functions well and it will make it easier for your visitor to navigate your site. Complicated themes may confuse your visitors and they may just visit another site because they can’t figure out how to go to the different website pages.

When looking for a WordPress theme, think about your business goal and what you want to emphasize. You don’t want your visitors to be distracted or annoyed by the complexity of the theme. Always think about simplicity and usability first before considering any additional features.

Responsiveness

When a theme is responsive, it means it can adjust its layout depending on the kind of device that the reader is using. Many people nowadays access websites through their mobile devices such as laptops, tablets, and smartphones. Your theme should be able to adjust to these screen sizes accordingly.

Also, Google prefers to rank mobile-friendly sites better in the search engine results page. So, if you want to get better ranking, make sure that your website is responsive. You will get more traffic that way and you will rank better in the Google results pages.

Compatibility

Visitors use different browsers to surf the web. You should check if the WordPress theme you have chosen is compatible with all of the major browsers and not just with one. It may look great in one browser but may appear broken in others. This is something that you should check out.

Many developers of WordPress themes have already tested their themes through testing tools for browser compatibility. Most of them will mention this so that you are aware that the theme is compatible with many browsers.

If the developers have not mentioned anything about compatibility, do check the theme in Safari, Internet Explorer, Firefox, and Google Chrome to be sure that everything will look well regardless of the browser.

SEO-Friendly

The WordPress theme that you choose is a factor in the site’s overall SEO-friendliness. There are times that a theme that looks great may have HTML that has been coded poorly. You have to be careful with this because it can affect the performance of your site with the search engines.

If you are a beginner, you may find it difficult to analyze the source code of the WordPress theme on your own. But don’t worry, many developers of premium WordPress themes will actually tell you if they have optimized their themes for SEO. Alternatively, good WordPress theme reviews will keep you on the right track.

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Benefits of Having a Blog for Your Business

If you have been thinking about the next strategies that you should employ to improve your business opportunities, you may not have immediately thought about starting a blog. But don’t you know that blogging is an effective and powerful tool in promoting your business online? Here are some of the best reasons why you should start a business blog today.

Targeting Potential Customers

With business blogs, they are not as direct as advertising. By that, it means that you still promote your products and services but in a way that is more passive and not really hard selling. In your blog, you can discuss about your industry, what services and products that your company provides, and even tips and other valuable information that your audience will appreciate.

For example, if you have a landscaping business, you can share about DIY steps on how to improve a garden or how to turn a small space into a serene and relaxing spot using the right plants. Useful information such as this also builds up your reputation as an expert in your field. These are things that you can share with your audience. They will love the fact that you are generous when it comes to giving useful information and that will make them interested in what you have to offer.

Developing a Community

Of all the great benefits that your business can get from having a regular blog is opening up communication lines as well as sharing and collaboration. You can easily achieve this through the comments section of your blog posts. Do your best to facilitate an active area in your comments section by regularly checking on the comments of your readers and also responding to them.

When you do this, you can create a strong community of people who have common interests. You will also know if your posts are valuable and effective in engaging your audience. Apart from that, you can also learn a lot about the people that your blog attracts. This will help you in improving the services and products that you provide so that you will entice more customers.

Creating Connections

The blog is your creative space. Don’t go for that boring stuff where you just talk about the business or the company all the time. Make it interesting. Put yourself in your readers’ shoes. Ask yourself “is this something fun to read?” Always try to assess if what you’re putting in your blog is enticing for your audience.

Don’t be afraid to put in some of your personality and humor in your business blog. This actually makes your brand more relatable to your target audience. They will also feel more at ease and more comfortable with your brand. This makes them want to engage with your company more. And this is the kind of engagement and interaction that you want to get from your clientele.

Your target audience will be able to see the individuality and the charming characteristics of your brand through your business blog. It is your chance to be creative and give something to your readers that they will appreciate. If you do this consistently, you are sure to get more business opportunities in the long run.

Facebooktwittergoogle_plusredditpinterestlinkedinmail